I often put it this way, “It’s not about how much you know, but how much you package the little you know”. The main reason why most technicians in Nigeria, and other skilled service providers are wallowing in a state of limited possibilities is poor packaging.
Most skilled technicians in Nigeria do not understand the benefits of proper business packaging.
Packaging involves how you want them (clients and customers) to perceive you.
It’s all about them…them…,and them! You are there for them!
It’s common to find a welder who puts on a T-shirt even while at work, instead of a proper overall.
It’s common to find skilled professionals who do not have business cards.
It’s common to find skilled wood worker, who do not wear safety boots.
It’s common to find a painter, who does not know the benefits of a nose mask.
It’s common to find an electrician who does not care about safety handgloves.
It’s common to find a skilled technician who can not draft a simple price quotation.
It’s common to find mason men working on site without helmets.
It’s common to find tutors who only rely on words of mouth method of advertising to advertise their services.
It’s common to find technicians creating adverts using improvised materials, rather than engage the quality service of a graphic designer.
Poor packaging makes you appear unprofessional, and limits your chances of being entrusted with bigger jobs.
When your packaging is poor, your services will be underpriced.
When your packaging is poor, your services will be undervalued.
When your packaging is poor, your services will be down graded.
When your packaging is poor, clients thinks they are doing you a favour by patronizing you.
Improve your packaging today and improve your marketability.